Online Advertising is becoming Consumer Behavior's Best Friend

I hope everyone had a wonderful weekend. There is a story in the NYT detailing how 1,200 people who attended the 97th annual conference of the Association of National Advertisers heard speaker after speaker address the growing popularity of behavioral targeting (an advertising methodology in which an advertiser’s creative is shown to consumers based on the websites consumers visit and/or what the consumer does on those websites), as opposed to basing pitches on consumer attitudes, opinions or perceptions. Interesting stuff.