Monday, October 15, 2007
Online Advertising is becoming Consumer Behavior's Best Friend
I hope everyone had a wonderful weekend. There is a story in the NYT detailing how 1,200 people who attended the 97th annual conference of the Association of National Advertisers heard speaker after speaker address the growing popularity of behavioral targeting (an advertising methodology in which an advertiser’s creative is shown to consumers based on the websites consumers visit and/or what the consumer does on those websites), as opposed to basing pitches on consumer attitudes, opinions or perceptions. Interesting stuff.
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4 comments:
This taps into the larger conversation of wastefulness in advertising. Most TV advertising is wasteful and does not have a good ROI.
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Has anyone out there heard about WideCircles.com. It seems like a way better service then wasting money on PPC. Apparently they are using refering websites ( forums, blogs, wiki, etc. ) and have a viral word of mouth distributed approach to it. My friend told me he got around 100 visits from single post which cost him $0.40c. I am going to give them a try today . In case you are intrested here is it. http://widecircles.com?s=imt1
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